DISTRIBBER

DISTRIBBER NEEDED HIGH-QUALITY VIDEO FOR LEAD ADS ON FACEBOOK. W+J CREATED A PROCESS OF RAPID EXPERIMENTATION ACROSS THEIR MARKETING FUNNELS TO ALIGN THEIR SALES AND MARKETING EFFORTS.

Halyard Brewing Co.

GROWING DIGITAL AUDIENCES ARE ONE OF THE MOST DIFFICULT TASKS FOR A CONSUMER BRAND. SEE HOW W+J CREATIVE DEFINED THEIR IDEAL AUDIENCES, CREATED THEIR VIDEO MARKETING PLAN, AND ESTABLISH THEIR METRICS OF SUCCESS.

C2

W+J CREATED A FULL STACK VIDEO AND ANIMATION LIBRARY FOR C2-COMPETITIVE COMPUTING. AS AN ON-GOING CLIENT WE MAKE SURE THEY HAVE ACCESS TO ALL VIDEO ELEMENTS, NARRATIVES, AND PRIMARY CONTENT WHENEVER EVER THEY NEED THEM. WE COVER THE HOSTING.

Vocinate

VOCINATE APPROACHED W+J FOR A CUSTOME ANIMATED VIDEO THAT WOULD TARGET MULTIPLE AUDIENCES, EACH WITH A DIFFERENT MARKETING GOAL.

ENHANCE YOUR MARKETING STRATEGY

Whether the story we’re telling is big or a small, complex or simple, it serves to take us on a journey from one emotional state to another. Customers who have watched a product video are 100% more likely to convert and spend 9.1% more than customers who were not engaged with video. Video can be used throughout all phases of the selling cycle to increase conversions by 80% and increase click-through rates by more than 300%.

TECHNOLOGY HAS EVEVOLVED. NEW TECHNOLOGY, THE DIGITAL LANDSCAPE, AND SOCIAL MEDIA HAVE CREATED A NEW ERA FOR SALES AND MARKETING. IT IS NOW POSSIBLE TO PREDICT ENGAGEMENT AND PERSONALIZE CONTENT LIKE NEVER BEFORE.

CONSUMERS WATCH A LOT OF VIDEO. WE NOW HAVE MORE DATA THAN EVER ON OUR CONSUMERS DUE TO SOCIAL MEDIA AND THE DIGITAL WORLD. WITH MORE DATA WE KNOW CONSUMERS PREFER VIDEO OVER TEXT. IN FACT, 72% OF PEOPLE WOULD RATHER USE VIDEO TO LEARN ABOUT A PRODUCT OR SERVICE” DUE TO A RECENT WYZOWL SURVEY.

What We Do

VIDEO PRODUCTION

WE CREATE A VIDEO STACK TO MATCH YOUR CONTENT NEEDS. WE CREATE VIDEO FOR SOCIAL MEDIA, BROADCASTING, ANIMATION, AND BRANDED TEMPLATES.

DISTRIBUTION MANAGEMENT

CREATING THE VIDEO IS ONLY HALF THE BATTLE. IT HAS TO BE DISTRIBUTED AT THE RIGHT TIME, TO THE RIGHT AUDIENCE. NOT ONLY DO WE PRODUCE THE VIDEO WE MANAGE ITS PERFORMANCE TO ENSURE SUCCESSFUL ENGAGEMENT.

MARKETING STRATEGY

KEEPING UP WITH MODERN VIDEO TRENDS CAN BE A CHALLENGE. IN ADDITION TO VIDEO ON YOUR WEBSITE, LIVE VIDEO AND STREAMING HAS BECOME EXPECTED FROM THE NEXT GENERATION. LET US HELP YOU BRAINSTORM THE BEST WAY TO REACH YOUR AUDIENCE.

AUDIENCE SEGMENTATION & RESEARCH

VIDEO IS LEADING THE WAY IN AUDIENCE ENGAGEMENT. IF VIDEO IS DONE RIGHT IT CAN INCREASE YOUR CONVERSIONS BY 60%. GROW YOUR AUDIENCE BY TRACKING, DOCUMENTING, MONITORING WHERE YOUR CUSTOMERS ARE.  WE ARE ANALYTICS EXERTS.

Case Studies

WE PRODUCE THE RIGHT VIDEO FOR THE RIGHT AUDIENCE.

White + Joyal Creative is an industry-leading marketing agency with a focus in video marketing content strategy. At White + Joyal, we produce marketing content through video that has a measurable impact. Using a holistic approach to production, our creative process utilizes discovery, narrative development, and strategy distribution to create videos to meet our clients’ individual needs. We are a data-driven team located all over the country, but are lucky to call Burlington, Vermont our point of focus.

Distribber

They had a problem that needed to be solved and we were in a strong position to help them do that with our Video Creation & Marketing Services. Founded by Adam Chapnick, Distribber has made it possible for any filmmaker to get their project on all streaming on demand services.

SAP!

The video marketing campaign for SAP! included a brand narrative and a series of videos for social, email, and website.

Halyard Brewing Co.

Halyard Brewing Co. was releasing their Prohibition-Style Ginger Beer and need to grow their digital audience to build brand awareness. 

Rice Memorial High School

Rice Memorial High School needed to increase their student enrollment and their endowment. They needed to bring their marketing efforts to the modern landscape to highlight what makes them a unique choice.

Stories Told

Leads Driven

%

Average Ad Savings

Revenue Generated

Our company hired Nathaniel White +Joyal Creative to produce some much-needed videos and help with advertising. Not only did they deliver quality work, but their growth hacking strategies got our brand in front of thousands of new people. I recommend them highly!

JASON BRUBAKER

VP of World Sales, Distribber

White + Joyal Creative was able to elevate our marketing campaign by increasing awareness with dynamic video. White + Joyal’s process allowed for the creation of versatile video across multiple platforms, because of this we continue to engage with White + Joyal.

JENNIFER GRAHAM

Marketing & Communications Manager, C2

We were intrigued by their model, technical ability, and, deep understanding of social media. We’ve been in business for 30 years and there are many creative professionals to choose from in the Burlington area. We choose to work with White + Joyal for video.

CHRIS RECK

President, Direct Design

I can’t speak highly enough of White + Joyal and the team. They bring a wide skill set – from video production to strategy within the whole marketing funnel. The team leans into any problem which makes them invaluable.

GRETCHEN KRUESI

Director Audience, Horse Network

Our Process and Why It works

We provide much more than video production. We produce a full, end-to-end process that ensures measurable, impactful video marketing for your company. The art of persuasive storytelling gets clients and their customers on the same wavelength, but achieving it requires a skillful, nuanced approach. Our clients come to White + Joyal to move their customers to experience their product or service in a new way, and we do just that.

What We Do + How We Do It

WHITE + JOYAL started because we love helping people tell their stories. We get to work with companies that have a clear mission and love for the work they are doing.

I Have an Idea for a Startup, What do I Do Now?

You have an idea for a new product, and you want to test the waters and see if you might have an idea that could turn into a startup.

IS VIDEO PART OF YOUR 2018 STRATEGY?

White+Joyal Creative

34 Proctor Ave. | South Burlington, VT | www.whitejoyal.com

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