How We Work

New technology, the digital landscape, and social media have created a new era for sales and marketing. It is now possible to personalize content and predict engagement like never before. Make it more effective with Video!

THE WHITE + JOYAL CREATIVE PROCESS

TECHNOLOGY HAS ALSO EVOLVED

NEW TECHNOLOGY, THE DIGITAL LANDSCAPE, AND SOCIAL MEDIA HAS CREATED A NEW ERA FOR SALES AND MARKETING. IT IS NOW POSSIBLE TO PREDICT ENGAGEMENT AND PERSONALIZE CONTENT LIKE NEVER BEFORE. OUR PROCESS WAS BUILT FROM A TECHNOLOGY-FIRST APPROACH. 

DISCOVERY

We get to know your business, inside and out. To make Video Marketing perform at it’s best, we need to align our work with your sales goals.

NARRATIVE DEVELOPMENT & PROJECTIONS

We dive deep into understanding the right narratives for your ideal customer. We then work with you to project the success of your digital ad campaign to give you an accurate forecast.  

CONTENT STACK

We create your video to match your full business development funnel. Whether it is a Primary Narrative, Secondary Content, or Micro Content, we are the experts in creating video to match all the different available channels.

MONITOR & MEASURE

You can create the best content in the world that can fall flat without the right execution and knowing how to read analytics to make performance better. Let us handle that for you!

OUR CONTENT STACK

WE CREATED THE WHITE + JOYAL CONTENT STACK TO MAKE VIDEO MARKETING MORE EFFECTIVE IN THE MODERN ADVERTISING LANDSCAPE. VIDEO FITS INTO YOUR FULL BUSINESS DEVELOPMENT FUNNEL.

PRIMARY NARRATIVE

The Primary Narrative drives elements of your message to the ideal audience. The is overall goal or purpose of your message.

SECONDARY NARRATIVE

The Secondary Narrative bolsters your primary narrative by giving a detail look at your strongest ideas within the Primary Narrative.

MICRO NARRATIVE

Filling your content calendar with live and streaming video has become expected from your audience. This content be anything from animation, cinemagraphs, and more…

IS YOUR CONTENT REACHING THE RIGHT AUDIENCE?

White+Joyal Creative

34 Proctor Ave. | South Burlington, VT | www.whitejoyal.com

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