Video Marketing for the Film Industry

The film industry is changing… Fast. “Uberfication” is democratizing the ability to create, make, and distribute quality, indie films. With the power of digital platforms like Amazon, Hulu, HBO, and Netflix, there is more power than ever to tell a unique quality story through a film is now accessible to a vast, digital audience like never before. With this major industry shift, someone has to help protect the right of the filmmaker. This is where Distribber comes in.

 The Problem

The opportunity for White + Joyal Creative to work with a company like Distribber comes along once in while. They had a problem that needed to be solved and we were in a strong position to help them do that with our Video Creation & Marketing Services. Founded by Adam Chapnick, Distribber has made it possible for any filmmaker to get their project on all streaming on demand services. They have been around for 10+ years and have helped thousands of filmmakers get their projects distributed. We were brought in to help Distribber clearly communicate their value through video and drive new leads on Facebook. The goal was to create new video awareness content for the film industry and filmmakers to know about Distribber. Distribber needed leads for potential customers, White + Joyal was going to produce Facebook Video Lead Ads and drive down their cost.”.

The opportunity to work with a company like Distribber only comes along once in while. This is a company that was founded by Adam Chapnick and has made it possible for any filmmaker to get their project on all of the streaming on demand services. They have been around for 10+ years and have helped thousands of filmmakers get their projects distributed.

White and Joyal creative was brought in to help Distribber clearly communicate the value that they were bringing to the filmmaking community and to help reduce the cost of acquiring leads through Facebook lead ads.

 

Our Solution

After we defined our key metrics with Distribber, White + Joyal went to work. Distribber all in all needed to acquire stronger, qualified email address from filmmakers in the industry. We had to tell these potential filmmakers a story that Distribber was their best solution to distribute their film while retaining 100% control. We worked with the sophisticated marketing team at Distribber to pull from their in-depth resources. Their date gave us the advantage to create the right set of data-driven videos that would have the right impact on their target audience.

We set up the program to take three different concepts, with two videos each and ran A/b tests against our custom look-alike audiences. This gave us tremendous insight into our target audiences. Our videos were tailored towards general awareness, actual customer testimonials, and delight video on Distribber’s company culture.

 

Generated over leads

Brought down $ cost/lead

%

Reduced Facebook Ad Cost by

The Result:

We were able to uncover stronger demographics about their audience from our A/B Tests. Examples of what we found about the Distribber audience were that video’s with a male audience performed stronger by driving more email submissions. Female audience produced stronger engagement metrics with a longer watch time but converted less.

%

Reduced cost/lead

Our company hired White + Joyal Creative to produce some much-needed videos and help with advertising. Not only did they deliver quality work, but their growth hacking strategies got our brand in front of thousands of new people. I recommend them highly! 

JASON BRUBAKER

VP of World Sales, Distribber

White+Joyal Creative

34 Proctor Ave. | South Burlington, VT | www.whitejoyal.com

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